PUBLIC RELATIONS OFFICER

Job Description

Job Purpose

We are seeking a highly skilled and proactive Public Relations Officer to manage the company’s communications, media relations, and corporate image. The successful candidate will develop and implement PR strategies that promote, enhance, and protect the reputation of the company within the manufacturing industry. This role requires strong communication, media management, and stakeholder engagement skills to ensure the company maintains a positive public image and strong relationships with internal and external stakeholders.

Key Responsibilities

1. Media & Communication Management

Develop and implement comprehensive public relations strategies to enhance corporate visibility and reputation.

                •             Act as the primary point of contact between the company and media outlets.

                •             Draft press releases, speeches, newsletters, and other PR materials.

                •             Monitor media coverage and prepare media reports for management.

                •             Manage crisis communication effectively to protect the company’s reputation.

2. Corporate Branding & Reputation Management

•             Promote and safeguard the company’s brand image in alignment with its vision, mission, and values.

                •             Develop internal and external communication campaigns to support new product launches, sustainability initiatives, or corporate projects.

                •             Organize corporate events, exhibitions, and stakeholder forums to showcase company achievements.

3. Stakeholder Engagement

•             Build and maintain strong relationships with government agencies, regulators, industry associations, and community leaders.

                •             Support CSR (Corporate Social Responsibility) programs and community engagement initiatives.

                •             Coordinate with internal departments to ensure consistent and transparent communication.

4. Digital & Social Media Presence

•             Manage the company’s online presence, including website updates and social media platforms.

                •             Develop content strategies that highlight the company’s innovations, achievements, and social impact.

                •             Monitor public sentiment across digital platforms and respond appropriately.

5. Internal Communication

                •             Support internal communication programs to keep employees informed and motivated.

                •             Assist in developing newsletters, memos, and employee engagement activities.

                •             Foster a positive culture by aligning staff with corporate goals and values.

Qualifications & Requirements

                •             Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.

                •             Minimum of 10-15 years’ proven experience in PR, preferably in the manufacturing or industrial sector.

                •             Strong media relations and networking skills.

                •             Excellent written, verbal, and presentation skills.

                •             Ability to manage crisis communication with tact and professionalism.

                •             Proficiency in digital communication tools and social media platforms.

                •             Strong organizational, planning, and event management skills.

                •             Knowledge of corporate social responsibility and stakeholder engagement strategies.

Application Process: To apply for the Public Relation Officer position, please submit your resume and a cover letter detailing your relevant experience and qualification to jobs@laborpowerltd.com. We look forward to reviewing you application and potentially welcoming you.