Before we define what it means to be a brand, let’s take a look at some well-known brands and what they may have in common.

Here’s a pop quiz: What brand is known by 94 percent of the world’s population for its red and white logo? If you said Coke, you’re right. The fact is, you probably even know a few slogans from Coke.

“Have a Coke and a smile.”

“Coke is It.”

“Coke Adds Life.”

And don’t forget the jingle, “I’d like to buy the world a Coke. And keep it company. It’s the real thing.”

And we all know Coke’s nemesis, Pepsi, which has had its share of slogans, like “Catch that Pepsi Spirit” and “Drink Pepsi. Get stuff.”

A great rivalry with loyal consumers on both sides.

People care about brand names and logos and get attached to them. If your school changes its mascot like my college did, it can ruffle some feathers.

The same is true for companies. A lot of people didn’t like it when Google changed the font it uses. It was big news.

By the way, did you know that Google was the original “Backrub!” Can you imagine Backrub being a verb like Google is today?

“Hey, can you Backrub the top 10 best placed to eat in Schenectady?