Career Blog

How To Extend a Job Offer That’ll Be Accepted

How To Extend a Job Offer That’ll Be Accepted

To ensure the offer you extend to a candidate is met with success, it’s best to look at it as a process that starts from the first time you engage with them. One of the biggest mistakes recruiters make when extending an offer is doing so while having a lack of...

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What Job Seekers Expect From A New Job

What Job Seekers Expect From A New Job

All things being equal job seekers prefer to choose a new role not on the basis of salary or job title but for the sake of the employer brand and organisational culture. A Korn Ferry study found 73 per cent of respondents claim their number one driver at work is doing...

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How To Become A Brand Ambassador

How To Become A Brand Ambassador

Before we define what it means to be a brand, let’s take a look at some well-known brands and what they may have in common. Here’s a pop quiz: What brand is known by 94 percent of the world’s population for its red and white logo? If you said Coke, you’re right....

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What do Brands have in Common

What do Brands have in Common

Nike was originally called Blue Ribbon Sports Brand in the list of top sports brands. Transfinder had a similar change. We were Forth & Associates. I changed the name to Transfinder when I became 100 percent owner of the company and I named it after our flagship...

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