Before we define what it means to be a brand, let’s take a look at some well-known brands and what they may have in common.
Here’s a pop quiz: What brand is known by 94 percent of the world’s population for its red and white logo? If you said Coke, you’re right. The fact is, you probably even know a few slogans from Coke.
“Have a Coke and a smile.”
“Coke is It.”
“Coke Adds Life.”
And don’t forget the jingle, “I’d like to buy the world a Coke. And keep it company. It’s the real thing.”
And we all know Coke’s nemesis, Pepsi, which has had its share of slogans, like “Catch that Pepsi Spirit” and “Drink Pepsi. Get stuff.”
A great rivalry with loyal consumers on both sides.
People care about brand names and logos and get attached to them. If your school changes its mascot like my college did, it can ruffle some feathers.
The same is true for companies. A lot of people didn’t like it when Google changed the font it uses. It was big news.
By the way, did you know that Google was originally “Backrub!” Can you imagine Backrub being a verb like Google is today?
“Hey, can you Backrub the top 10 best placed to eat in Schenectady?
Frequently not getting the job after an interview can be very depressing, especially to qualified..
Every time you meet job seekers and interact with them, you hear stories of how..
Getting a job can be very difficult and time-consuming. Job seekers often have to go..
First and foremost your CV needs to clear and content must be neatly outlined and..
How To Apply for Jobs This article is to help you know how and when..
Looking for a job is not as easy in a lot of developing countries. Resume..
First never be too anxious and uncontrollable smile when this question is asked. Often candidates have..
Often at times during interviews, a lot of outstanding candidates find themselves wondering whenever this question is..
I happened to search for a mail to an old friend in the during the..
Nike was originally called Blue Ribbon Sports. Transfinder had a similar change. We were Forth..
C.V’S THAT EMPLOYERS ARE NOT LIKELY TO SELECT FOR A JOB If your candidate is..
When applying for certain positions in the Ghana, as well as jobs internationally, you may..
Introduction If you're like a lot of people, you might get anxious when you..
Job pressure is the number one cause of stress in Ghana Africa and the world..
To ensure the offer you extend to a candidate is met with success, it’s best..
Being told your job is under review and that there’s a possibility of redundancy is..
Writing your CV as a project manager can be a complex task. As somebody who..
Achoo! We’re in the throes of cold and flu season, and here at Labor Power..